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Editorial Print Advertising · Strategic Campaigns · Social & Digital · Email & CRM · Web Advertising · Events & Signage ·

THE WALL STREET JOURNAL
Dow Jones

  • The Wall Street Journal is one of the most respected news organisations in the world and has a huge range of creative content requirements. I was approached by Boulder to support in providing design support across all Wall Street Journal main marketing functions.

    With such a huge global reach, my role involved creating a broad mix of digital and print assets, including social media content, newsletters, newspaper ads, event branding, and email design. Below is a snapshot of the work I helped deliver daily to drive online engagement and new subscriptions.

  • Visual identity for The Future of Everything event

    Visual identity for the WSJ Special Access podcast

    Visual identity for WSJ Tech Live

  • The Wall Street Journal

    Barron's

    MarketWatch

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Modern conference room with a semi-circular wooden stage, chairs arranged in rows, potted plants, large windows, and a digital screen displaying 'The Future of Everything Festival'
An informational flyer about savings and investment strategies, placed on a tiled sidewalk, with two oranges positioned nearby on the ground.
A smartphone playing Spotify music app rests on top of a hardcover magazine or book on an orange leather couch.
Collage of six promotional banners for WSJ Special Access, encouraging viewers to listen to expert insights and exclusive interviews on Spotify, with a call to action button labeled 'Connect your subscription'.
WSJ Tech Live event banner showing schedule from 4:00 P.M. to 10:00 P.M. PT with a red button labeled 'Watch Now' and a note for WSJ members.
Three digital event invitation screens for WSJ Tech Live 2023 conference, scheduled for October 16-18, 2023, online from Laguna Beach, CA. The first screen shows a recap of a previous event with a photo of a man, date, location, and summary. The second announces the first speaker, Tekedra Mawakana, CEO of Waymo, with a photo, bio, and a "Request Invitation" button. The third introduces a new speaker, John Legend, musician, entrepreneur, and investor, with a black-and-white photo, name, title, and a "Request Invitation" button.
Two men speaking in a panel discussion at WSJ Tech Live event, sitting on stage with modern decorative background of wooden oval shapes and green plants.
WSJ's Take On the Week with a graphic background of financial and economic symbols, charts, buildings, a globe, and animals on a gray and green background.
Six colorful promotional graphics for The Wall Street Journal's WSJ Insights, each with bold headlines, vibrant backgrounds, and promotional offers of only $1 a week.
Person holding a tablet displaying a magazine cover titled 'Connect to the Stories That Matter' from The Wall Street Journal, with a large '50c' price in the center.
A web page with four illustrated panels about college rankings, including topics like salary impact, college rankings, student experience, and social mobility, each with a 'Read Now' button.
Promotional graphic for The Wall Street Journal advertises insights to map your career, offering a special deal of less than 50 cents per week, with colorful illustrations of people, briefcases, and icons set against a yellow background.

  • Nathalie is an exceptional designer with a remarkable work ethic. She's a dedicated team player, known for her reliability and strong communication skills. We value her trustworthiness and warm demeanor. Even under pressure, Nathalie has the most positive attitude, always comes to the table with a solution and consistently met deadlines. I highly recommend Nathalie for any project or role - she's a true asset and was a pleasure to work with!

    Danielle Salt
    Boulder Creative Studios

  • Nat is a fantastic creative designer and is a dream to work with. She's always open to brainstorming, and asks insightful questions to ensure the brief is nailed. We've worked together remotely on a few projects and the results are always spot on. I highly highly recommend working with Nat!

    Heather Agan de Visser
    Consultant, Coach and Speaker

  • I’ve worked with Nathalie on a number of different brand and identity projects and she’s always nailed it! She’s efficient, follows a logical process and delivers beautiful outputs every time. She’s patient with change requests and usually provided an ‘off script’ concept which helps to elevate the project even further.

    Dan Alldis
    Pixel Artworks

  • I’ve had the pleasure of working with Nat on several large-scale print projects for major events, where she consistently delivered strong creative ideas and fresh, impactful concepts. She thrives in fast-paced environments, works highly autonomously, and is someone you can completely trust to get the job done. Her commitment to best practices and systems makes her an excellent collaborator on remote teams, and her attention to detail and high standards truly set her apart.

    Simon Spencer-Harvey
    UNLEASH

  • If you need a creative, reliable and keen designer then Nathalie is your person! From concept exploration to execution, her work was always spot on. She is able to manage multiple projects at the same time yet still maintain high quality design. In both digital and print design, Nathalie thinks beyond the brief and is able to create effective designs. I’m looking forward to working with her again.

    Baljinder
    UNLEASH

  • I can't recommend Nathalie highly enough, she's a real team player and delivers great work consistently. She's everything you want from a creative and was an integral member of our graphics team.

    Bob Cooper
    Identity