Custom Event Identity

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Custom Event Identity ·

THE BUTTERFLY TRAIL
Outernet London

  • I was brought onboard to design the event logo for the world's first-ever mixed reality experience The Butterfly Trail for Pixel Artworks & Outernet London. Inspired by its vintage, fantastical world, designed to spark wonder and deepen our connection to nature.

    The Logo is inspired by the experience with it's vintage and fantastical elements... not to mention the beautiful butterflies.

    The experience was brought to life with the aim in creating an experience that renewed people’s commitment to preserving natural habitats and sparked an affinity for these magical creatures.

    The Butterfly Trail is the first Pixel Artworks Originals Feature, that takes visitors on a journey through Professor Pelegrin’s botanical workshop and glasshouse. Here visitors are immersed in a spectacular magical world where AR and LED visuals connect to create showstopping moments. They can interact using only their smartphone browser to transform digital chrysalises into glittering butterflies that then land in the palm of their hand. The higher the score, the more fantastical the real-time animations within the content are!

  • The Butterfly Trail was visited by over 653K people, with 56K of those visitors taking part in the AR game, with an average play time of over 2 minutes. The reach on social media has been immense, with over 28M views on Instagram and TikTok alone!

  • Secret London

    LondonWorld

    The Evening Standard

    AV Magazine

    Experience UK

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Colorful display at The Butterfly Trail with vibrant neon lights, tropical plants, and informational signs.
A room with vibrant, colorful walls featuring a butterfly and jungle theme, with various plants, framed pictures, and a television screen at the center. There are several round stools in the room.
An art installation resembling a whimsical, metallic machine with large horns, surrounded by colorful butterflies, plants, and QR codes on signage, set against a vibrant backdrop of shimmering, multicolored lights and butterflies.
Person standing in front of a vibrant, colorful digital art installation with bright, fireworks-like digital effects and informational signs.
A colorful digital illustration for the Butterfly Trail event, featuring neon butterflies and vibrant tropical leaves with sparkles, presented by OuterNet London and PixelArtworks.

  • Nathalie is an exceptional designer with a remarkable work ethic. She's a dedicated team player, known for her reliability and strong communication skills. We value her trustworthiness and warm demeanor. Even under pressure, Nathalie has the most positive attitude, always comes to the table with a solution and consistently met deadlines. I highly recommend Nathalie for any project or role - she's a true asset and was a pleasure to work with!

    Danielle Salt
    Boulder Creative Studios

  • Nat is a fantastic creative designer and is a dream to work with. She's always open to brainstorming, and asks insightful questions to ensure the brief is nailed. We've worked together remotely on a few projects and the results are always spot on. I highly highly recommend working with Nat!

    Heather Agan de Visser
    Consultant, Coach and Speaker

  • I’ve worked with Nathalie on a number of different brand and identity projects and she’s always nailed it! She’s efficient, follows a logical process and delivers beautiful outputs every time. She’s patient with change requests and usually provided an ‘off script’ concept which helps to elevate the project even further.

    Dan Alldis
    Pixel Artworks

  • I’ve had the pleasure of working with Nat on several large-scale print projects for major events, where she consistently delivered strong creative ideas and fresh, impactful concepts. She thrives in fast-paced environments, works highly autonomously, and is someone you can completely trust to get the job done. Her commitment to best practices and systems makes her an excellent collaborator on remote teams, and her attention to detail and high standards truly set her apart.

    Simon Spencer-Harvey
    UNLEASH

  • If you need a creative, reliable and keen designer then Nathalie is your person! From concept exploration to execution, her work was always spot on. She is able to manage multiple projects at the same time yet still maintain high quality design. In both digital and print design, Nathalie thinks beyond the brief and is able to create effective designs. I’m looking forward to working with her again.

    Baljinder
    UNLEASH

  • I can't recommend Nathalie highly enough, she's a real team player and delivers great work consistently. She's everything you want from a creative and was an integral member of our graphics team.

    Bob Cooper
    Identity